Who We Are

Carrie Zethmayr started Zethmayr in 2017 to allow her, like the businesses she consults, to realize her full growth potential. With a wealth of knowledge and experience to offer, she created the business to allow her the flexibility to fully leverage her capacity to help businesses grow.

Before starting Zethmayr, Carrie served for two years as Northern Stateline Region Manager for the State of Illinois Department of Commerce & Economic Opportunity. There, she managed the region’s business attraction, retention and expansion efforts on behalf of the State of Illinois, working alongside public, private and non-profit partners, the business community, global site selectors and companies considering first-time investment in Illinois.

Before joining the State of Illinois, Carrie served as Executive Director of Trade & Investment for the Rockford Area Economic Development Council where she spent seven years marketing the Rockford region and managing business attraction projects. Carrie directly engaged projects resulting in 3,000+ new regional jobs & $300+ Million in capital investment. In addition, she managed Foreign Trade Zone #176 (FTZ), an important tool to manage international supply chains which saved companies up to $2 Million annually. Other roles held include:

Her personal passion for preserving our natural world and serving communities through economic development is shown in her volunteer work as:

Carrie holds a Global MBA from Thunderbird School of Global Management, and a Bachelor’s degree in Modern Languages and Asian Studies from BeloitCollege. In 2006 and 2007 she lived in Jinan, China where she studied Chinese language and culture.

Carrie lives on a farmette in Northern Illinois with her husband, where they grow garlic and raise 3 cats and a dog in their spare time.

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